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Nearing the end of 2019, Google started letting webmasters know about impending changes to their internet search engine ranking system that will have effect on how sites would be viewed in 2020. To continue to rank well in 2020, websites should hit certain additional criteria. In this post, I discuss these key new changes which will impact your website’s organic SEO rankings in the Internet Search Engine.

The first item on their own list is that of making sure that your web site has a published SSL certificate in position. Now, in terms of Internet search rankings go, you will start to be penalized unless you come with an SSL certificate in position on your own site.

One of the first moves in this connection already now in position, is the fact if you do not come with an SSL certificate on the site, the Google Chrome browser will insert and exclamation mark “!” on the URL line to let a possible page viewer remember that the website is not secured. Clicking on the exclamation mark raises the facts from the security infraction. This new item is now already set up on the browser with the January 2017 Chrome “56” browser update.

SSL certificates usually are not a major expense these days and you also can get them put in place for as low as about $26 annually if you are not running an e-commerce site and approximately $70 or so if you are. Google is quite interested in customers being protected since they go to websites directed by Google and they wish to ensure that customer data entered on these internet websites is encrypted as well as a person’s details are kept safe. In this connection, they are going to therefore be penalizing “organic search-wise” those websites that have not put an SSL certificate in place. So, if being found by Google organically is essential to you personally, it is a step you need to take with your site.

Next on their own agenda is popup adds on webpages, particularly on mobile devices. Google customers find adds that popup on webpages they visit to be really obtrusive and annoying and Google continues to be listening to their complaints. Google has found that popup adds often can cover an entire screen over a mobile phone and can even be hard to get rid of. Now as Googlebot crawls your webpages and then in particular, your mobile webpages, bear in mind that they are looking on popup adds with disfavor along with your page will likely be penalized if popup adds are found.

Google’s move here is that they are planning to deliver quality content with their search and “AdWords” customers for their advertisers. They may be on the search for quality content pages to serve up – not “Fluff” pages whose primary purpose would be to popup an add to sell something. Advertising on the web is going to begin to change for this reason new internet search engine ranking requirement if you are wanting to be found and you currently run popups on your own pages, you may be seeking to start doing some rework on these pages. Do standard advertising through anchor text links and hyperlinked images on pages instead – Google will reward you because of it instead of penalizing you.

Another change necessary for 2017 is going to see many people scrambling to enhance their website design architectures. Nearly half of all Internet connection today is carried out by cellular devices including tablets.

In a recent study performed by a Google subsidiary company, it was found that the average load time for a webpage on the mobile device remains sitting at about 19 seconds to load. This same study indicates that mobile phone users on the other hand only have an attention span for page loading of approximately 3 seconds. After 3 seconds, over 53% of users abort which means that slow-loading mobile pages that Google currently sends customers to via their online search engine and on behalf of their AdWords advertisers, usually are not getting loaded.

So everything is changing. Google now has setup a totally separate online search engine “page indexing” database in their system for mobile webpages. The loading sweet-location for a page is 2-4 seconds and if your mobile page takes longer to load than this since it is getting crawled by Googlebot, Google is likely to make note of it and your page will no longer be showing up in their search engine rankings for users up until you can get this fixed.

This last change is going to have significant impacts on those entrepreneurs running websites using template webpage systems because these tend to produce a large amount of very “fat” webpages that load poorly. Webpages making use of a lot of “Javascript callouts” including when “widgets” are employed in a WordPress website; are incredibly fat and slow loading and will have almost no chance of passing the “Googlebot” crawler speed requirements for mobile devices.

With more than 50% of all website interactions now originating from mobile, it has the chance of cutting your total visitors by almost half once your pages have already been flagged by Googlebot as being slow loading – not too mobile was helping you anyway with approximately 53% of individuals clicking off before your page ever got loaded to begin with.

In reality, many WordPress theme providers are now scrambling to construct and market as add-ons to existing WordPress customers “Mobile-Friendly” website components. The jury continues to be out on these however regarding whether or not they should be able to get down for the 2-4 second page loading time “sweet-spot” requirements now being essental to Google.

To hit loading times which are consistently this fast, will pretty much require the construction of “natively coded, responsive” webpages that do not use widgets of the sort. And even the time choose to use convert the content of your anhnir fat page right into a fast loading, content filled mobile page will take time that may still keep the page out of the fast loading category.

To sum up, the Internet search engine today is looking for professionally built, natively coded webpages to serve up solid content to its customers on cellular devices. To achieve success with a website organically later on because of this, will need for a lot of online entrepreneurs, a need to rebuild existing websites.

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