Not all keywords are global, in fact sometimes by far the most valuable keywords are the local ones that will get the traditional business more interest and conversions from customers in your town. Many people are using the internet to locate local business owners over antiquated methods just like the phonebook than in the past and this trend will only continue, so if you have a local company you need to get off the floor then concentrate on the local Search engine optimization strategy.
What exactly is Local SEO?
Local search engine optimization describes acquiring a typically business to position specifically in the SERPs for their region. This can be generally easier to do than ranking for global terms that makes sense because local SEO revolves around local keyphrases that are essentially just very specific long-tail keywords which consequently have hardly any competition.local search engine optimization.
Rather than going against hundreds, thousands, or potentially countless other sites which can be targeting keywords, you’re likely only going against a tiny handful and over likely your competition know a good deal less than you are doing about ranking in search engines, particularly local SEO. Lets cover some local search engine optimization tips.
Local SEO Tips
First, understand which local SEO keywords to concentrate on. This doesn’t mean ranking for your own brand related keywords. If someone searches to them then they’ll find you together with you’re in great shape. Instead you have to target local keywords inside your on and off page SEO. I’ll do a more complete write up on choosing local SEO keywords next week, but the gist of local keywords is always to qualify the keywords you’re already wanting to target together with your geographic terms whether it’s a city, state, country, region, etc.
Now let’s get into the local SEO tips.
On Site Local SEO
Posting Your Address to Your Site – This really is one in the first things you want to do. Ideally you have a physical address as this helps your neighborhood SEO efforts immensely. Use it in the footer of each page if at all possible and place it in a page or 2 of your Google Fluff pages.
Google Fluff – Your Google fluff pages are the “About”, “Contact”, and other informational pages since they relate with your web site and business which Google likes to see. This should be a part of local or global SEO but getting your fluff pages can put you ahead of competitors who don’t have them so that as just mentioned, these pages will also be nice to accommodate your address as well as any other information you’d be prepared to find to get a small business like hours or even a phone number.
IP Source – Make sure your site is hosted within the country where your enterprise is. This may take care of itself for many webmasters however for some they find cheaper, seemingly more appealing hosting options in other countries. Seems strange to Google when they see you’re seeking to rank for London based keywords but your website is hosted in America. While you’re doing that, grab a passionate IP when possible to ensure you’re not sharing with any potentially spammy or penalized sites. It costs more but may be worthwhile as I outline in hosting and SEO.
Keywords – I really alluded for this but place the local keywords in the title tags, meta descriptions, H1/H2, target one keyword per page or article; all basic SEO stuff basically but tailored together with your local keywords. Utilize these and LSI keywords sparingly when pointing to your web site from another site.
Google Authorship – Google Authorship is useful in global SEO as well as moreso in local SEO as the majority of your competition is definitely not doing the identical. Get your picture within the SERPs with Google Authorship and boost your authority.
Off Site Local SEO
Social Networking Sites – Get the business and address on Google , Google Places, Facebook, Twitter, Bing Local, 4Square, Wikimapia, LinkedIn, and Yelp, and interact where one can with every network.
Directories – Submit your company on directories like Dmoz, Yahoo, Local Directories, Online Yellow Pages, along with other directories from the like. Most cities have local directories to promote their local businesses and many people reference these exclusively when finding information and businesses about and around their city.
NAP Consistency – Nap is the acronym for “name, address, and phone number”. This info should be on the site as well as on directories, social networking sites, anywhere you can put it, and many important it should be CONSISTENT in every location. If anything alterations in your NAP’s details, update them over the board. Google desires to provide the best user experience therefore if they see that your address is different on a variety of sites, they’ll wish to shield their users coming from a potential frustration when attempting to achieve you.
Local Sites – Connect with and reach for local links from various sites in your community. A link from the local news website makes your site seem more highly relevant to search engine rankings for and in your community. Networking with other local business owners by doing all of your own searches or connecting over local company hubs is a sensible way to share links and increase your exposure.You ffjsgz even flyer to your website to increase awareness and consequently your traffic and the links you’ll receive in your neighborhood that can in turn cause Google to reward you having a better local ranking.